• Hi, I'm Joey Ra.
    Your partner on your journey of transformation.

    You are here because you know things can be different.

    You can be different.


    You're in the right place if you're doing well. You're running a successful, or somewhat successful business. You're doing a decent job. You're doing well in your studies. Your relationship is fine, great even.


    But there's a nagging feeling - a curiosity. Deep down you know there's another level you could be at - another level your life could be at. You wonder if this is all there is to life. You've often told yourself, "I should be happy." You ask yourself, "Is this it? Is there something else? Am I allowed to want it? If I admit I want it, do I have the resources and courage to take it?"

    You are where you're at now because "what you did" and "how you were" worked for you. But something isn't working for you anymore. Something is missing, but you don't quite know what. Or you know, but you're not sure how to get it. You have moments where you feel a bit lost.


    I've been there. I've left it behind and I'm always continuing to leave my plateaus behind in search of my best life. My true self. I'll help you to do the same, but it won't be to show you my path. I'll help you discover yours and walk beside you as you step forward into your new life.


    1:1 COACHING

    I can work with you to radically transform your life and take you to your highest potential.


    You will find me approachable yet direct and radically honest. Our time together will be challenging and uncomfortable, but you will also discover an inner strength and purpose like never before.


    When and only when you are fully committed to transformation, get in touch.


    Read more about the coaching process here.

  • WHO I AM

    Before I came to build the first Co-Active coaching practice in Cambodia in 2017, I was working in London as a Human Resources and Executive Pay Consultant for some of the most reputable companies in the world.


    But it wasn't a meaningful life for me. It was a path that I went down not by choice but by chance. It paid my bills and was objectively a decent job, but it I felt that the security and benefits of the job were holding me back from something more. Something different. And that feeling sucked.


    Now, I’m living a life of purpose in Cambodia as a transformation coach (life coach, leadership coach, executive coach) for leaders who want to make a real impact, and training the first generation of coaches in Cambodia. I do what I love, with and for people I love, and create lasting impact that not only contribute to the wellbeing of my clients, their loved ones and their businesses, but also society as a whole.


  • Charley Todd

    "I met Joey Ra just seven weeks ago, when my daughter-in-law introduced us. At 77, I am at a place where I want to imagine the last book of my life.
    I’ve had a successful career as an educator who as its Head of School for 28 years created a wonderful progressive, arts centered, multicultural school in New England, which has become a model for other small progressive schools. I was the founding Board President of the fourth largest gay rights organization in the USA, and also the co-founder and still Board President of the largest arts NGO in Cambodia, which has become a model for transformation through the arts of post-conflict societies.

    During my life I’ve worked with several therapists and two other life coaches. All of them were helpful for my personal growth and I would recommend any of them. But Joey is in another class. In just five sessions with him, I’ve made more progress than in years of past coaching. Joey helps me hone my capacity for self awareness, and to quickly put goals into action. Thanks to working with Joey, I feel calmer, more focussed, and as if my bags were packed ready to leave this life with no regrets should I be suddenly taken by Covid 19 or some other fatality. I have already recommended Joey as a coach for several of my most valued friends.

    He has my five star rating as a superb life coach!"

    Sofia Perez, Managing Principal at The Idea Consultancy

    "Stepping into my new role as a Managing Principal at The Idea has been an exciting and terrifying journey.


    Joey helps me explore my narrative and truths, and encourages me to build on those that propel me onward. It’s a guided deep-dive into my thoughts, which gives me clarity, space, and courage to make better decisions as a leader and as a person."

    Jamie Raine, Musician & Artist

    "Life coaching with Joey has helped me discover myself by myself. I know that sounds weird, but he has helped guide me to discover paths less travelled within me, which I didn't know existed and to be more open to adopting different perspectives about myself.


    My family, work colleagues and I find I am more calm and balanced since starting the coaching. Highly recommend to anyone thinking about coaching with Joey."

    Rui En, Medical Doctor

    "Meeting Joey and engaging him as my life coach has literally been the single most important thing that I have ever done for myself. This experience with him has helped me reorganise and re-centre the topsy turvy world that is actually just my mind. I struggle with this a lot and Joey was able to help what felt like an impossible situation turn possible. I will be forever thankful that I took that first step towards becoming the person I really want to be and living the life I truly want to live.

    Joey really understands where I am coming from and is able to clearly identify my thoughts and needs in life. He is an inspirational person who has the ability to motivate and encourage action thereby focusing one towards fulfilling their personal goals. Joey is an amazing, life-saving life coach."

    Martin Dara, Teacher & Coach

    "Joey Ra provided me with an unforgettable coaching experience. Working with him was a true blessing that helped change my life for the better. I’d recommend him to anyone that might be lost or needs help on their journey. Joey will be the lighthouse to help you find your way."

    Sovan Srun, CEO and Co-founder of Edemy & Tesdopi

    "A+ for the two coaching sessions I sat down with Joey and team and helped me find the best version of myself and my Startup. Thanks for coaching me to give perhaps one of my best business pitches. Proof? We won first place."

    Ioana, Regional Channel Manager at MapR

    "Joey was very informative and so practical - he offered great tips and techniques to apply easily when managing my fears.
    The job that I have has ultimately pushed me to confront most of my fears about approaching people and speaking in public. That being said I still found Joey's workshop incredibly useful for tackling deeper fears that I still hold. My only regret is that I didn't have more time to learn from him. I fully recommend Joey and I hope I will have the chance to meet him again."

    Hannah Cox, Creator, Writer and Adventurer at Betternotstop

    "Joey talked about the subject of Fear with clear knowledge and clarity. He raised several points which made me question my own beliefs in an intelligent and engaging way.
    The workshop was refreshing, especially in how he encouraged us to interact with each other and come up with tangible ideas to take away. Thought provoking and informative, I would encourage anyone to take part to feel more in control"


    Tom Hesketh, Business Services Manager for Eurocham

    “I had the pleasure of working with Mr. Joey Ra and his team for a public training offered by EuroCham in October 2020. As an organiser, I was also fortunate to be able to join the course as a participant. Based on this experience, I would highly recommend Joey as a coach for individuals, or as a trainer for teams and businesses. Working and negotiating with Joey was exceptionally smooth and good natured – Joey was flexible to our needs and adapted his training well to our audience.


    Our participants are typically middle to senior managers of large corporates and NGOs operating in Cambodia. From a learning standpoint, Joey also excelled. I was able to learn the benefits of coaching in the workplace. This was an area I was somewhat cynical about before, but I have since been able to apply several of the lessons and tools learnt to my own team.


    Joey was able to create a course environment in which all participants (of varying backgrounds and seniority) felt relaxed, and open to discussing their work challenges. The course was also rated particularly highly by our participants. Overall, I highly recommend Joey as a coach and services provider, and hope to work with him again in the future.”



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This website is operated by Joey Ra. Throughout the site, the terms “we”, “us”, and “our” refer to Joey Ra. Joey Ra offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms + Conditions”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the current website shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.


By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

You may not use our products for any illegal or unauthorised purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of your Services.

We reserve the right to refuse service to anyone for any reason at any time.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.


We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.


Prices for our products are subject to change without notice.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.

We shall not be liable to you or to any third party for any modification, price change, suspension or discontinuance of the Service.


We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.

We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.


We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made on our website. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.


All sales are final. There are no refunds given unless Joey Ra fails to provide the service specified within the specified timeframe.


Joey Ra shall not be responsible or liable for any advice, direction, or counsel given. Furthermore Joey Ra shall not be responsible or liable for the results of any implementation (or lack there of) of any Joey Ra recommendations.


We may provide you with access to third party tools over which we neither monitor nor have any control nor input.

You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third party tools.

Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third party provider(s).

We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.


Certain content, products and services available via our Service may include materials from third parties.

Third party links on this site may direct you to third party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third parties.

We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third party websites. Please review carefully the third party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third party.


If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.

You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.


Your submission of personal information through the website is governed by our Privacy Policy. 


Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.


In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.


We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.

We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.

You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.

You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

In no case shall Joey Ra, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.


You agree to indemnify, defend and hold harmless Joey Ra and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.


In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.


The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).


The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.


These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of the United Kingdom.


You can review the most current version of the Terms of Service at any time at this page.

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.


Questions about the Terms of Service should be sent to us at joey.sh.ra@gmail.com 
These are the privacy practices for http://www.joeyra.com. This privacy policy applies solely to information collected by this website.


Joey Ra is the sole owner of the information collected on this site. We only have access to/collect information that you voluntarily give us via a website form, email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us, or to send you our newsletter. We will not share your info with any third party outside of our business.

Unless you ask us not to, we might contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.


You can opt out of any future contacts from us at any time. You can do the following at any time by sending an email to: joey.sh.ra@gmail.com 
See what data we have about you, if any.
Change/correct any data we have about you.
Have us delete any data we have about you.
Express any concern you have about our use of your data.

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.


Our Privacy Policy may change every now and then and all updates will be posted on this page.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via email at joey.sh.ra@gmail.com